1,083,219 People Per Month and Counting: My New Favorite SEO Strategy

Podcasting.

You’’ ve found out about it prior to and I wager you’’ ve even listened to a handful of podcasts. You most likely sanctuary’’ t developed one.

Just think about it by doing this …

There are over 1 billion blog sites and approximately 7 billion individuals in this world. That’’ s 1 blog site for each 7 individuals …

On the other hand, there are approximately 700,000 podcasts . That implies there is just 1 podcast for each 10,000 individuals approximately.

Podcasting is 1,428 times less competitive than blogging.

So, should you lose your time on podcasting?

Well, let me ask you this … do you desire a brand-new method to get more natural traffic from Google?

I’’ m thinking you stated yes. Prior to I teach you how to do that, let me very first break down some podcasting statistics for you, in case you aren’’ t persuaded.

.Is podcasting even worth it?

From a marketing and money making perspective, podcasting isn’’ t regrettable.

I have actually a podcast called Marketing School that I make with my pal Eric Siu . We sanctuary ’ t done much to market it and gradually it ’ s grown naturally.

Here are the statistics for the last month.

We got 1,083,219 downloads or ““ listens ” last month. To provide you a concept of what that deserves, Dream Host paid us $60,000 for an advertisement area …

They’’ ve likewise been paying us for a while, technically we have a 1-year agreement worth $720,000.

Now on top of the advertisement cash, Eric and I both have actually gotten customers from our podcast. It’’ s hard to state just how much profits we ’ ve made from the podcast beyond marketing, however it is simple to state someplace in the 7-figure variety.

Keep in mind, when I generate income through advertisements or produce earnings for my advertising agency , there are expenses so by no ways does that earnings mean earnings.

Sadly, my costs are actually high, however I’’ ll save that for a various post.

But here is the cool thing: Eric and I just invest 3 hours a month to tape podcast episodes for the whole month. The monetary return for how much time we are investing is high.

And if that doesn’’ t persuade you that you require to enter into podcasting, here are some other statistics that might :

. 32% of Americans listen to a podcast a minimum of as soon as a month.54% of listeners consider purchasing items marketed in podcasts.Businesses invested$ 497 million on podcast advertisements in 2018( most likely much bigger now ). 51% of regular monthly active podcast listeners have a yearly home earnings of a minimum of$ 75,000.

If you sanctuary ’ t developed a podcast, this guide will teach you how . And this one will teach you how to get your very first 10,000 downloads.

Alright, and now for the intriguing part …

. How to get more SEO trafficthrough podcasting.

Back in 2019, Google saw how podcasts weregrowing at a fast speed and they didn ’ t wish to lose out.

They desired individuals to continuously utilize Google, even when it pertained to finding out details that is provided over audio format. They chose to make a modification to their search engine and algorithm and began to index podcasts and rank them .

Anddepending upon what you look for and the more particular you get, you ’ ll even see that Google is taking out information from particular episodes. This plainly reveals that they have the ability to transcribe’the audio instantly.

This shouldn ’ t be excessive of a surprise as they ’ ve currently had this innovation for many years. They utilizeit on YouTube to determine what a video is truly about.

But here is the important things, simply tape-recording a podcast and putting it out there isn ’ t going to get you a lots of search traffic.

So how do you get more SEO traffic to your podcast?

. It begins with subjects.

Podcasting is a lot like blogging.

If you produce a post on any random subject that nobody cares to check out, then you aren ’ t going to create much traffic … whether it is from social or search.

The very same chooses podcasting. If you have’an episode on a random subject that no one cares to listen to, then you won ’ t get numerous downloads( or listens) and extremely little SEO traffic.

Just take a look at the statistics for a few of our episodes.

Look at the screenshot above, you ’ ll seesome do much better than others.

For example, the episode on “ 7 Secrets toSelling High Ticket Items ” didn ’ t do along with “ The 7 Best Marketing Conferences 2020 ” or perhaps “ How to Drive More Paid Signups In Your Funnel. ”

You won ’ t constantly have the ability to produce a hit for every podcast you launch, however there is a basic method you can utilize to increase your success rate.

’.

First, go to Ubersuggest and key in a keyword or expression associated to what your podcast has to do with.

Once you enter your keyword or expression,struck search.

You ’ ll arrive on a screen that looks something like this:

Then in the left-hand navigation, click the “ Content Ideas ” choice.

From there, you ’ ll see a list of popular subjects on the subject you are investigating.

This report breaks down popular article based upon social shares, SEO traffic, and backlinks.

Typically, if an article has all 3,that implies individuals like the subject. Even if it has just 2 out of the 3, it reveals that individuals have an interest in the subject.

What we ’ ve discovered is that if a subject has actually succeeded as an article, it typically succeeds as a podcast episode.

See with the web, there are a lot of blog sites, many’subjects have actually been beaten to death. With podcasting, it is the opposite. A lot of subjects sanctuary ’ t been covered due to the fact that there are really couple of podcasts.

And if you take those beaten-to-death blog site subjects and turn them into podcast episodes, it is thought about brand-new, fresh material that individuals wish to hear.’And they tend to do actually well.

. Now you need to dive into keywords.

Hopefully, you are still on the material concepts report and you ’ ve discovered some concepts to pursue.

If not, simply scroll down to the bottom of the Content Ideas report and keep clicking next … even if just a few numbers reveal, put on ’ t concern, there are countless outcomes and as you go to the next page, more pages will appear.

Once you discover a subject, I desire you to click the “ Keywords ” button under the “ Estimated Visits ” column.

This will provide you more particular keywords to point out therefore you can go much morethorough throughout your podcast episode.

Remember that Google has the ability to analyze your audio and understandswhat keywords and subjects you are covering.

So, when you discuss a keyword within your podcast, your podcast episode is most likely to rank for that keyword or expression.

But there are a couple of things I ’ ve found out through this entire procedure:

. You put on ’ t need to keyword things– you wear ’ t need to point out a keyword 100 times or anything insane if you wish to rank well naturally. Discuss it whenever it is natural.Episodes titles which contain popular keywords tend to do much better– do your keyword research study and consist of the best keywords within your title( I ’ ll reveal you how in a bit). Episode titles which contain concerns succeed– ultimately, you ’ ll likewise see these episodes carry out – even much better since when individuals ask concerns in the future on clever assistants like Alexa and Google Home, you ’ ll ultimately begin to see them pull from podcasts.

So how do you’discover the best keywords and concerns to include into your podcasts?

Head back to Ubersuggest and enter a keyword or expression associated to a podcast episode you wish to produce. Due to the fact that you ’ ve currently leveraged the Content Ideas report to come up with popular subjects that individuals desire to hear about, this need to be a bit much easier now.

This time, I desire you to click the “ Keyword Ideas ” report in the left-hand navigation.

You ’ ll then see a list of recommendations that appearance something like this.

“.

As you scroll down, you ’ ll continuously see increasingly more keywords.’

Don ’ t stress over the CPC information, however you will wish to lookat the SEO trouble rating as the simpler ball game the much better opportunities you will have of ranking your podcast episode on Google. Look at search volume … the greater the number the much better as that indicates more prospective listens.

My suggestion for you is to target keywords and expressions that have an SEO problem of 40 or less.

Once you have a list of keywords, I desire you to click the “ Related ” navigational link on that report.

Now, you ’ ll see a much larger keyword list.

In this “case, you ’ ll see 405,513 associated keywords that you can target. Once again, disregard the CPC information however target keywords with an SEO trouble of 40 or less and the more popular the keyword the’much better.

Lastly, I desire you to click the “ Questions ” navigational link …

Then scroll through the list and you ’ ll see a list of concerns that you can target.

According to Comscore, over 50% of the searches are voice searches . A big part of those are concerns, so covering them within your podcast or perhaps identifying your titles based upon concerns is a terrific method to get more traffic.

If you wear ’ t believe pursuing concerns is a great method to get more traffic, simply take a look at Quora .

With approximately 111,114,424 approximated check outs a month from Google, Quora is getting a great deal of traffic by enhancing their website for question-related keywords.

. Conclusion.

& Google is the most popular website on the planet . Whether you enjoy SEO or dislike it, you have no option however to take advantage of it.

One method to get more SEO traffic is to compose lots of material and take advantage of material marketing. It ’ s a competitive technique and you ought to consider it.

But another service that ’ s even much easier is to develop a podcast and rank it well on Google.

And preferably, you must be doing both.

Do you have a podcast? Have you attempted ranking audio material on Google?

The post 1,083,219 People Per Month and Counting: My New Favorite SEO Strategy appeared initially on Neil Patel .