Written by Vanessa Holwell –
With business, it always comes down to math. And the math speaks for itself – the more loyal your customers, the more likely they are to spend more, promote the brand, and skyrocket your revenue. According to the MIT Sloan Review, over 90% of businesses have some perks or loyalty program, and for a good reason – it can increase sales by up to 95%! Therefore, customer satisfaction isn’t just another business strategy – it is a mantra that every business should have.
Here, CAS Designs Network walks you through practical and implementable strategies to tap into customer loyalty and expand your reach.
Offer Personalized Communications
Many companies include birthday or anniversary forms when you’re signing up for their website. The structure is to send you triggered email programs with wishes and discounts during your birthday month or other important occasions. The philosophy behind this is simple – everyone loves to feel unique and valued!
Use Technology for a Seamless Experience
One easy strategy is to store customer data for a quick and seamless experience ensure clients don’t need to enter credit card data each time they check out or that their billing information appears immediately with the click of a button.
Automation is another small business essential – for example, redirecting known clients to a dedicated helpline for repeat customers or automating information about previous orders for easy access. These small touches go a long way when a client is considering repurchasing from you!
While this is easier said than done, an organization is critical for every small business. Clients can sense chaos and disorganization in emails, communication, and website design, ensuring you’re on top of things to convey a positive brand image. One way you can do this is by forming a limited liability company, or LLC, for your Texas business so that you have fewer administrative and paperwork tasks on your plate. You can also reduce time and money by outsourcing the legwork to a formation service. Check out the rules in your state before proceeding, as they can differ from state to state.
According to HelpScout, implementing feedback goes hand in hand with client loyalty. A prospective client can be motivated to buy from your store if you have more good reviews than someone else in your selling niche. You can do this by asking for reviews – and offering discounts or freebies in return. Send newsletter surveys that clients can fill out with rating systems (thumbs up/down, stars, etc.) to learn better what’s working well for your brand.
In a perfect world, every customer who uses your services is a repeat customer for life. Sadly, it doesn’t work that way – but these simple strategies will help you on your way. Use these clever tactics to boost customer experience and build long-lasting trust and loyalty today.
Having a well-designed, SEO-compliant website is key to attracting and retaining a solid customer base. CAS Designs Network specializes in developing state-of-the-art websites that encourage engagement, easy navigation, and conversions. Reach out to us at 817-975-6108 for your website design needs today.
Image from Unsplash