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Should you hire a marketing agency or a marketing person? [2020]
Everything a tech company should have in their brand book
The term brand book often brings people out in a hot sweat. The thought of having to compile a ‘bible’ of assets for your B2B tech company to use can often feel like a daunting task. Read more: articulatemarketing.com
The 5 Most Important Metrics to Track Your YouTube Growth
YouTube is the 2nd most utilized online search engine worldwide, 2nd to Google. That suggests that there’’ s a quite huge(—alright-- HUGE) opportunity that your consumers are enjoying YouTube. They’’ re utilizing the video platform to...
Third-party vs. In-house Delivery: A Guide to Informed Choice
Posted by MiriamEllis Image credit: Robert Couse-Baker Before all else, gratitude to every delivery person, whether in-house or third party, doing the essential work of keeping households safer and supplied in these times. I’m dedicating today’s column to...
How-To Content Isn’t Going Anywhere (and What That Means for Your Strategy)
I’’ m a huge fan of the Lore podcast, and in a current episode , the host talked about a book called the Malleus Maleficarum. Two words beginning with the ““ mal ” prefix doesn ’ t noise very friendly? Well, the book is basically a...
The State of Local SEO Industry Report 2020, Announced
Moz’’ s extremely hottest thanks to the 1,453 participants who offered time to add to this 2nd setup of our market study. It’’ s rewarding to have such a big study group; as this report information in high relief, the work of marketing a single...