The Best Theme For WordPress Is Divi

The Best Theme For WordPress Is Divi

The Divi Theme Guide  for WordPress: Unleash Your Website’s Full Potential!

The Divi theme for WordPress is a popular and versatile theme that has gained a loyal following among website builders and developers. Its powerful and flexible theme allows users to create stunning websites easily. In addition, the theme is designed to be user-friendly, making it accessible to both beginners and experienced users.

One of the unique features of the Divi theme is its drag-and-drop interface, which allows users to customize their website without the need for coding skills easily. In addition, the theme comes with various pre-designed templates and layouts that can be easily customized to fit the user’s needs. Divi makes it ideal for those who want to create a professional-looking website without the hassle of designing everything from scratch.

Another advantage of the Divi theme is its responsive design, ensuring the website looks great on any device. In addition, the theme is constantly updated with new features and improvements, making it a reliable choice for those who want to keep their website up-to-date. Overall, the Divi theme is an excellent option for creating a beautiful and functional website without needing advanced coding skills.

Overview of The Divi Theme

The Divi theme is a popular WordPress theme that has gained a reputation for being one of the most versatile and user-friendly themes available. It was created by Elegant Themes, a company producing high-quality WordPress themes for over a decade.

One of the critical features of the Divi theme is its visual page builder, which allows users to create custom layouts and designs without needing to know any code. The page builder uses a drag-and-drop interface that makes it easy to add modules and elements to a page and to arrange them in any way you like.

Another advantage of the Divi theme is its extensive pre-made layouts and templates library. These can be used as a starting point for your designs or inserted as-is to create a professional-looking website quickly. The layouts cover various industries and niches, from e-commerce sites to personal blogs.

One of the most impressive features of the Divi theme is its responsiveness. All layouts and elements are designed to look great on any device, from desktop computers to smartphones. The Divi’s theme for mobile formatting is essential in today’s mobile-first world, where more and more people are accessing the internet on their phones.

Features of The Divi Theme

The Divi theme is a popular WordPress theme that has recently gained much attention. It is a versatile theme packed with features that make it an excellent choice for building websites. Here are some of the features that make The Divi Theme stand out:

  • Drag-and-Drop Page Builder: The Divi Theme has a drag-and-drop page builder that makes it easy to create custom page layouts without writing any code. Users can drag and drop various modules onto the page and customize them to fit their needs.
  • Pre-made Layouts: The Divi Theme has a library of pre-made layouts that users can import and use as a starting point for their website. These layouts are fully customizable and can be used to create various website styles.
  • Responsive Design: The Divi Theme is designed to be fully responsive, meaning that it will look great on any device, including desktops, laptops, tablets, and smartphones.
  • Customizable Header and Footer: The Divi Theme allows users to customize the header and footer of their website using the drag-and-drop page builder. Divi makes creating a unique look and feels for your website quick.
  • WooCommerce Integration: The Divi Theme is fully compatible with WooCommerce, making it an excellent choice for building an online store. Users can create custom product pages and shopping cart layouts using the drag-and-drop page builder.

Overall, The Divi Theme is a powerful, flexible WordPress theme with features. Its drag-and-drop page builder, pre-made layouts, and responsive design make it an excellent choice for anyone looking to build a website. In addition, its customizable header and footer and WooCommerce integration make it an even better choice for those looking to develop an online store.

How to Install The Divi Theme

Installing The Divi Theme on your WordPress website is a straightforward process that can be completed in a few simple steps. Here’s how to do it:

Step 1: Purchase The Divi Theme from the Elegant Themes website. You will receive a download link to the theme files via email.

Step 2: Log in to your WordPress dashboard and navigate to Appearance > Themes.

Step 3: Click the “Add New” button at the top of the page, then click the “Upload Theme” button.

Step 4: Choose the Divi theme ZIP file you downloaded from Elegant Themes and click the “Install Now” button.

Step 5: Once the installation is complete, click the “Activate” button to activate The Divi Theme on your website.

That’s it! You can now begin customizing your website using The Divi Theme’s powerful visual builder and other features.

If you need help with the installation process, Elegant Themes provides comprehensive documentation and support to help you get up and running quickly.

How to Customize The Divi Theme

Customizing The Divi Theme is straightforward. With the right tools and knowledge, anyone can make their website look exactly how they want it to. Here are some tips and tricks to help you get started:

1. Use the Divi Builder: The Divi Builder is a drag-and-drop page builder with the Divi Theme. It allows you to create custom layouts and designs for your website without any coding knowledge. Drag and drop modules onto your page and customize them to your liking.

2. Customize the Theme Options: The Divi Theme comes with various Theme Options that allow you to customize the look and feel of your website. You can change everything from the font size to the color scheme to the layout of your pages.

3. Use Custom CSS: If you have some coding knowledge, you can use Custom CSS to make even more advanced customizations to your website. For example, this allows you to change things like the spacing between elements or the size of your text.

4. Add Custom Code: The Divi Theme allows you to add custom code to your website. Divi can be helpful if you want to add custom functionality or integrate with third-party services.

5. Use Third-Party Plugins: A variety of third-party plugins can help you customize your Divi Theme even further. These plugins can add new modules, functionality, and design options to your website.

With these tips and tricks, you can customize The Divi Theme to create a unique and personalized website that stands out.

Examples of Websites Built with The Divi Theme

Thousands of website designers and developers have used the Divi theme for WordPress to create beautiful and functional websites. Here are just a few examples of websites that have been built using the Divi theme:

  • Elegant Themes Gallery – The creators of the Divi theme, Elegant Themes, have used it to build their website. The gallery showcases a variety of websites built with the Divi theme, demonstrating its versatility and customization options.
  • Beyond Blue – This Australian mental health organization used the Divi theme to create a website that is both visually appealing and easy to navigate. The homepage features a full-width slider with calls-to-action, and the site includes a blog, resources section, and donation page.
  • Cupcake Coffee Cart – This mobile coffee cart company in California used the Divi theme to create a website that reflects its fun and quirky brand. The site includes a menu, photo gallery, and contact form.

These are just a few examples of the many websites built using the Divi theme. With its drag-and-drop page builder, customizable modules, and extensive design options, it’s no wonder why so many designers and developers choose Divi for their WordPress projects.


The Divi theme for WordPress is an excellent choice for anyone looking to create a professional-looking website without spending countless hours coding it from scratch. With its user-friendly interface, drag-and-drop builder, and extensive customization options, Divi makes it easy for anyone to create a website that looks and functions exactly how they want it to.

One of the standout features of Divi is its library of pre-made templates and layouts. These templates cover a wide range of industries and use cases, from e-commerce sites to personal blogs, making it easy for users to find a design that fits their needs. Divi’s templates are fully customizable, so users can tweak them to their heart’s content or start from scratch and build their design from the ground up.

Another benefit of using Divi is its responsive design capabilities. With more and more people accessing the internet from their mobile devices, having a website that looks great on a smartphone or tablet is more important than ever. Divi makes it easy to create a website that looks great on any device, ensuring that users can access your content no matter where they are.

Overall, Divi is an excellent choice for anyone looking to create a professional-looking website quickly and easily. With its extensive customization options, pre-made templates, and responsive design capabilities, Divi makes it easy to create a website that looks and functions exactly how you want it to.

How to Create a Professional Development Plan

How to Create a Professional Development Plan

Create A Great Professional Development Plan

Professional development plans steer your career to help you reach your goals, whether in Grapevine or elsewhere. Being specific and action-oriented makes your program more effective. Use these tips to develop your plan.

Define Your Goals

Evaluate your current career situation, and decide where you want to go—detail professional goals for future positions, career changes, skills, recognition, and certifications. Assign deadlines for those goals, so you can create a detailed timeline for achieving them. You can also use these goals to formulate detailed action plans to reach them.

Research the Process

With your goals in mind, research how to achieve them. For example, if you want to change career fields, determine if you need a new degree or certification for the new job. Then, find out how to earn credentials or certificates in your current area, such as how to become a CPA if you’re an accountant. This information helps you plan your path.

Document Your Progress

Recording your progress lets you determine if you’re sticking to the timeline. It can also be motivating to see how you’re improving—document classes, conferences, books, training sessions, and what you learned from them.

Spruce Up Your Resume

If your resume is outdated, freshen it to include the new skills and experience you’ve gained. Working on the resume now gives you time to create an exceptional resume instead of throwing something together quickly when you find a dream vacancy. Free online resume templates make it easier to create a professional-looking resume. Just plug in your data, photos, and images, and tweak the colors and fonts as desired to customize the resume.

Take Professional Development Courses

Professional development courses help you expand your experience and knowledge within your field. For example, say you have some medical coding experience through your hospital position. An online course in coding gives you a better understanding of assigning codes correctly, identifying various procedures, and completing claims accurately. You can apply for several medical coding online courses that often have assessments at the end that allow you to verify your knowledge and show your new skills. These courses can help improve your job performance, so your boss notices your work. They can also qualify you for new job opportunities.

Join Professional Organizations

Industry-specific organizations give you access to resources and learning opportunities that can advance your career. Not only do you learn more about your field, but you also have access to networking events, training, conferences, and other events. In addition, many professional associations also post job vacancies, which can help you find your ideal position.

Find a Mentor

Identify an expert in the Grapevine area who’s achieving things similar to your goals and ask them to be your mentor. For example, if you’re interested in opening a winery, reach out to winery owners along Grapevine’s Urban Wine Trail to see if any are willing to mentor you. Mentors give you access to expertise with less trial and error. Of course, you still must work for your achievements, but your mentor can help you avoid mistakes.

Plan Your Career Advancement

Creating your professional development plan incorporates many aspects, from taking courses and joining professional organizations to writing your resume and documenting your progress. 

Connecting to Your Local Community: Effective Strategies for New Businesses

Connecting to Your Local Community: Effective Strategies for New Businesses

Author – Seth Murphy

Communities are an essential element of every business’s growth. They can be instrumental in helping young businesses scale and provide the tools and resources to help support new companies. But a big part of reaping community benefits is connecting with the local groups around you holistically. Want to learn how you can do so? Keep reading as CAS Designs Networks breaks it down below.

Use Your Power for the Positive

As a small business owner, you have more power and resources than a regular person. You likely have small business and entrepreneurship chapters and meetings you attend, which means you have contacts that may be locally influential. You also have resources and tools that have the potential to impact lives. The best way to use this influence and power is to draw attention to issues within your local community that can be improved. For example, underfunded schools, problems in unemployment, or advocating for policy change are all causes you can stand up for. 

Benefits of Engaging with Your Community

Every business exists within its smaller and larger cultural context. However, the smaller context, or local community, impacts your business daily. If you have the support of your community behind you, the community is more likely to recommend your products or services to others, which can significantly impact your growth. In addition, the support of your community can help you build a network through cross-collaboration and partnerships, helping you establish yourself in the area as a trusted local business.

Offer Free Services or Discounts

Everyone loves a freebie! A great way to get the word out about your business is to offer community members free services or discounts. For example, you could provide freebies to schools, libraries, or nonprofit organizations, which will help strengthen your public image. You could also offer discounts for first-time purchases or promotional sales, which is excellent for building brand exposure.

Prioritize the Basics Off the Bat

Although it can be exciting to put yourself out there and connect with community members, try to get your business basics sorted well in advance. That includes being familiar with your credit report. Also, a well-crafted social media and web presence is critical for every business, so start by setting up your social channels and website. In addition, consider functional aspects like your business name and structure. Setting up sound accounting practices off the bat will also be essential to keep things neat and organized as your business grows. Investing in the best accounting software will make it easy to collect and store receipts for your deductions while remaining compliant. It will also help you run your business more efficiently, as you’ll benefit from app insights on cash flow.

Sponsor Local Events and Charities

Every town and city has sports teams, theater productions, parades, meets, and more that rely on donations for their operations. If you help sponsor some of these events within your community, you are actively showing up to support your surrounding community. Charitable efforts will go towards a worthy cause and get your name out to the local community. You could choose to support a cause you believe in or one that aligns with the interests of your company, employees, or production. 

Connecting with your local community can help you fast-track your growth. But to win the support of your community, you need to be doing your part to help your community achieve its goals and thrive. You can make a practical connection and first impression by giving back every step of the way.

6 Best Video Marketing Types You Should Know

6 Best Video Marketing Types You Should Know

by Andre Oentoro

Video marketing is an effective strategy in a marketing campaign as nowadays people like to absorb interesting and educative information in a video. That’s why marketers use this opportunity to introduce and promote their products on multiple platforms where videos have become popular.

In addition, research from Cisco has shown that video content will increase in popularity in the coming years occupying about 82% of internet traffic in 2022. There’s no denying that using this marketing tactic will help brands achieve their goals, specifically building an audience and generating sales.

The Benefits of Video Marketing in a Business

Capturing the audience’s attention is a part of how beneficial video marketing is for brands. In addition, with people getting accustomed to consuming video content, it becomes easier for businesses to introduce themselves in the online world.

Here are a few other examples of how video marketing can bring fortune to your business.

  1. Drive website traffic

Using video marketing can help increase traffic because it is easy for visitors to watch it on different devices. Video can lead them to your website, which you want to increase your page’s traffic. This tactic will also help you improve your SEO. 

With video marketing, more people are likely to share interesting content with their friends and family members. If they find a link attached to a specific video, Google considers this to indicate that the content is high-quality and just as if someone from another website has shared it. Thus, Google will display your site higher in search rankings because of this behavior from people sharing videos online, just as if the other websites have included a link backlink attached to a specific post or article written by you.

  1. Build trust

Trust is an essential aspect of doing business. When you apply video marketing in your business, the chances are that people will have the opportunity to get to know you better through your content and how it is delivered. Brand visibility becomes easier since you can show more about yourself and tell a story behind what makes you unique and better than the rest of the competitors.

  1. Save on costs

Video marketing enables businesses to save on their budget as they don’t need to spend much on creating new ads or commercials for each platform. People only need to watch one published video online, such as on YouTube, instead of scrolling down different posts or banner ads during their web browsing activities. Also, video marketing is known as an effective tool for businesses to use time efficiently without spending more money on marketing budgets.

5 Most Popular Types of Video Marketing Every Business Should Know

  1. Explainer Videos

An explainer video is a short, high-quality video that advertises or educates customers on your product or service. It’s often the first step for someone looking to buy your product or service because they want to know more about it before entering negotiations. The key takeaways are simple yet straightforward descriptions of how it works, why it’s valuable, and how much it costs.

  1. Product Demo Videos

Product videos or demo videos are perfect for explaining the benefits of your product. A demo video promotes your products and showcases their use in real-life situations while speaking directly to your customers.

  1. Behind-the-scenes Videos

This type of video content allows you to share some insights into what goes on behind the company’s curtain. Candid scenarios, such as a scene while making a product, running through new features, or talking about how employees are doing inside the company, can attract people to watch the video.

Behind-the-scene videos are viral because they help people feel more connected with brands and make them feel like they’re part of something big. In addition, video can be beneficial if you need to build trust among potential clients. 

  1. Testimonial Videos

Customer reviews are critical for every business as they hold the power of influencing a buying decision. Testimonial videos will help you boost your credibility and customer engagement by reviewing your product or service.

  1. Tutorial Videos

How-to or tutorial videos are crucial, especially if you have a specific process in place that shows the exact steps to create your product or deliver your service. Video is excellent for showing off the process of how things work either physically, logistically, or virtually. You can also show some behind-the-scenes footage regarding products in action while explaining their benefits in detail with a tutorial based on it.

  1. Frequently Asked Question (FAQ) Videos

FAQ has been influential for businesses in helping customers find what they are looking for on your website. Therefore, it’s essential to include an FAQ section on your sit. Rather than urging customers to read a whole page about FAQs, you can provide a video about it instead. Videos help customers find answers to questions about the product or service offered quickly.


Businesses have used video marketing to help them achieve goals. Unlike any other content marketing campaign, you can quickly grab the audience’s attention through promotional videos. However, not every video can be a good marketing tool for your campaigns.

Make sure to use the type of video marketing that brands have implemented for years. This article should help you find the right content for you to recreate. Remember to make a compelling story to make your video successful. Good luck!

Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order). 

Twitter: @breadnbeyond

How to Build Customer Loyalty: Key Strategies Small Businesses Can Implement Today

How to Build Customer Loyalty: Key Strategies Small Businesses Can Implement Today

Written by Vanessa Holwell –

With business, it always comes down to math. And the math speaks for itself – the more loyal your customers, the more likely they are to spend more, promote the brand, and skyrocket your revenue. According to the MIT Sloan Review, over 90% of businesses have some perks or loyalty program, and for a good reason – it can increase sales by up to 95%! Therefore, customer satisfaction isn’t just another business strategy – it is a mantra that every business should have.

Here, CAS Designs Network walks you through practical and implementable strategies to tap into customer loyalty and expand your reach.

Offer Personalized Communications

Many companies include birthday or anniversary forms when you’re signing up for their website. The structure is to send you triggered email programs with wishes and discounts during your birthday month or other important occasions. The philosophy behind this is simple – everyone loves to feel unique and valued!

Use Technology for a Seamless Experience

One easy strategy is to store customer data for a quick and seamless experience ensure clients don’t need to enter credit card data each time they check out or that their billing information appears immediately with the click of a button.

Automation is another small business essential – for example, redirecting known clients to a dedicated helpline for repeat customers or automating information about previous orders for easy access. These small touches go a long way when a client is considering repurchasing from you!

Appear Organized

While this is easier said than done, an organization is critical for every small business. Clients can sense chaos and disorganization in emails, communication, and website design, ensuring you’re on top of things to convey a positive brand image. One way you can do this is by forming a limited liability company, or LLC, for your Texas business so that you have fewer administrative and paperwork tasks on your plate. You can also reduce time and money by outsourcing the legwork to a formation service. Check out the rules in your state before proceeding, as they can differ from state to state.

Encourage Feedback

According to HelpScout, implementing feedback goes hand in hand with client loyalty. A prospective client can be motivated to buy from your store if you have more good reviews than someone else in your selling niche. You can do this by asking for reviews – and offering discounts or freebies in return. Send newsletter surveys that clients can fill out with rating systems (thumbs up/down, stars, etc.) to learn better what’s working well for your brand.

In a perfect world, every customer who uses your services is a repeat customer for life. Sadly, it doesn’t work that way – but these simple strategies will help you on your way. Use these clever tactics to boost customer experience and build long-lasting trust and loyalty today.

Having a well-designed, SEO-compliant website is key to attracting and retaining a solid customer base. CAS Designs Network specializes in developing state-of-the-art websites that encourage engagement, easy navigation, and conversions. Reach out to us at 817-975-6108 for your website design needs today.

Image from Unsplash

How to Create a Facebook Contest that Grows Engagement and Audience

How to Create a Facebook Contest that Grows Engagement and Audience

How to Create a Facebook Contest that Grows Engagement and Audience

With close to 3 billion active monthly users, Facebook is the biggest social media platform on the planet. That makes it a valuable channel for driving your business goals. After all, the key to successful marketing is to define your target audience and meet them on their favorite platforms.

While not everyone is on Facebook, one thing is certain, it still is the world’s most popular platform. Whether you’re in B2B or B2C, you definitely should leverage Facebook’s multitude of features to market your brand and products. One Facebook marketing feature in particular that yields a good return is the Facebook contest feature.

Facebook contests are an excellent way to grow your audience and drive engagement. Why Should You Create a Facebook Contest?

Facebook contests have been around for some time, but they’re still one of the best methods to grow an active audience and build meaningful engagement with your brand. Here are a few reasons why you should consider creating a Facebook contest:

1. Extend Your Reach and Increase Followers

One of the most significant benefits you’ll reap from running Facebook contests is that they’re an excellent way of extending your reach. Creating a contest your target audience engages with results in your contest and brand being shown to their networks. With the extended reach comes the added benefit of you gaining more followers.

2. Increase Brand Awareness

Another reason you must incorporate Facebook contests in your social media marketing strategy is that they are a great way to increase brand awareness. Whether you promote your Facebook contest organically, use paid promotion, or both it’s inevitable that you’ll reach people you couldn’t have otherwise reached. As a result, more people will become aware of your brand and product.

3. Get More Engagement

Facebook contests get more engagement than average posts for the simple reason that they’re a much-loved form of interactive content. People prefer interactive content over static content with 66 percent of marketers citing increased engagement rates after employing interactive content in their campaigns.

4. Provides a Data Collection Avenue

Effective marketing campaigns are data-driven. That’s because data enables you to gain a better understanding of your target audience, allowing you to create more personalized campaigns.

Running a Facebook contest is helpful in this regard as it provides an opportunity to collect data about your audience. Whether the contest is in the form of a quiz or simply an engagement-based contest, you still come out with a goldmine of data at the end of the day.

With these and more benefits, there’s no reason why you should ignore Facebook contests. They’re an excellent way to drive engagement and build an active audience for your business. Of course, they’re also an excellent way to raise brand and product awareness and thus drive sales.

How to Create an Effective Facebook Contest

Now that you’ve seen the value of Facebook contests, let’s quickly dive into how to create an effective one. Not all Facebook contests are created equal. Knowing how to create one that your audience will participate in is essential to the success of your campaign. Here are a few pointers to help you:

1. Determine Your Goals and How to Measure Results

The first step to creating an effective Facebook contest is to define your goals for the contest.

What do you want to achieve with your Facebook contest?

You can achieve a lot of business and marketing goals with a contest, a few of which can include:

market researchbrand awarenessdata collectioncrowdsourcing product developmentlaunch a new productbuild an email listdrive salesgather user-generated content

Determining the goal of your contest is essential as it will help you design one that’s best suited to help you succeed. It also helps you know which key performance indicators (KPIs) you should use to measure your contest’s success. Examples of KPIs you can use include:

number of participantslikesshares new followers gainednumber of clicks on your contestemail sign-upsreach

With your goals and KPIs determined, you’re ready to start designing your Facebook contest.

2. Select the Type of Contest You Want to Run

You’ve determined the reason for running a Facebook contest. Now the next step is to choose the type of Facebook contest that will help you achieve said goals. There are three main types of contests you can run on Facebook:


These are the simplest Facebook contest type and, as the name suggests, involve giving away a prize to the lucky participant(s) who enter the contest. Most giveaway contests require a participant to engage with a post (like, comment, or share) to enter.

Photo Contests

Photo contests are an excellent way of driving engagement and collecting user-generated content for your other marketing efforts. These usually involve picking a theme for your contest and asking your audience to post photos (preferably while using your product) in line with that theme.

Referral Promotions

Referral promotions require a bit more work to design and manage but they’re one of the best ways to generate leads for your business. Participants have to share (or refer) your contest with a friend or people in their network to enter the contest.

An effective Facebook contest aligns your marketing goals with the right type of content. To aid your decision, you must understand your audience and the type of contests they prefer.

3. Determine the Contest Rules and How You’ll Run It

Every contest needs rules to govern how participants enter. As you design your Facebook contest, you must pay careful attention to how you determine yours.

Determine the rules of your Facebook contest and make them clear to participants.

For example:

What actions must participants take to enter?Will you allow multiple entries?Is the contest open to all countries?What can constitute grounds for disqualification?Are there any age restrictions?

Remember, you’re not running a contest just for the fun of it. You’re running your contest to benefit your business. As such, the rules you set for your contest must help you with that. They must be aligned with your goals.

The rules of your Facebook contest will also determine how you will run it and the kind of data you will collect. Examples of how you could run your contest include:

Designing a funnel that requires participants to submit their email addresses or other data.Using a Facebook messenger bot to lead users to an opt-in page where they perform the required action to enter the contest.Using engagement as a means to declare their participation in your contest. This could be anything from tagging friends to following your account and everything in between.

Besides setting rules for entering the contest, you must also determine how the winning participants will redeem their prize.

4. Choose the Right Prize

One of the fundamental pillars of an effective Facebook contest is the prize you’re offering. Hallmarks of the perfect prize include:

Personalized. Your offer must be something that your target audience is interested in. It must not appeal to people who aren’t your target audience.Product-related. To ensure your contest helps boost your business, your prize must be tied to your core business. For example, if you’re a dentist, offering cutlery as a prize won’t help you reach your ideal customer.Pain point specific. Understand your ideal customer’s pain points and tailor an offer designed to address one of them. Doing so will help direct participants to your other product offerings.

Choosing the right prize for your contest is crucial to ensuring higher engagement rates. It also ensures most participants fit your ideal customer profile (ICP).

5. Design Your Facebook Contest Page

With so much content being published on Facebook, it can be easy for people to miss your contest as they scroll through their feeds.

To improve the chances of your contest being seen, your design must be optimized for visibility. Here are a few tips to help you do that:

Write an Attention-grabbing Headline

The headline is the first thing users will see. Make it stand out by using descriptive language. Also, ensure it paints a picture of the benefits of winning the prize.

Invest In Professional Images

Invest in professional eye-catching images. Images play a great role in stopping users from scrolling. They’re also helpful in quickly conveying your message.

Write a Brief but Detailed Description

Give users all the information they need to get excited about the contest. Your description must also explain how to enter the contest. The best way to format your description is to use bullet points.

Use a Simple Form

Make it as easy as possible for your interested parties to enter your contest. If you’re using forms, make them simple—don’t ask for too much information. Complicating the sign-up form will negatively impact your conversions. The only exception to this rule is if you’re offering a huge prize that’s worth the effort.

Design a Prominent Call-to-action

Your call-to-action (CTA) must not only be prominent but it must be clear what the next step to be taken is.

Besides these best practices for designing an effective Facebook contest page, you can also consider other optimization options. A typical example would be to use a countdown timer to add urgency.

6. Promote Your Contest

Your Facebook contest’s main goal is to grow your audience and increase engagement with your brand. To do that, it must reach as wide of an audience as possible.

That’s why part of your Facebook contest creation process must include a promotion strategy.

Increase your reach by promoting your Facebook contest.

A few Facebook content promotion tips you can employ include:

Paid ads: Organic reach can only get you so far. To reach a wider audience, leverage Facebook ads to promote your contest. You can also use retargeting to advertise your contest to people who’ve viewed your content.Share it with your email list: Promote your Facebook contest to your email list to ensure maximum participation. It also helps you keep your subscribers engaged.Spread the word on other social media channels: Leverage your other social media platforms to spread the word about your contest.

With your contest in front of the right audience, you can expect high participation rates.

7. Choose and Announce the Winner

All good things come to an end, including your exciting Facebook contest. You need to wrap it up by picking and announcing the winner. You have two options when it comes to picking a winner:

Randomly picking a name: Randomly picking a name is the best way as it’s impartial. Use tools like Random Name Picker or Comment Picker to make it easy. Selecting the best candidate: This works best if you set specific criteria for your contest. However, make sure to explain how you came up with the winner and why.

Once you’ve picked your winner, you must announce them on your Facebook business page and other channels you promoted the contest on. Bonus points if you can make it a Facebook Live event.

8. Follow Up After the Contest

Picking the winner of your Facebook contest is not the end game. The end game is growing your business. That’s why you must have a follow-up strategy. One of the best ways to do this is to send out an email to participants offering them a discount on your products as an appreciation for participating in your contest. Nurture a relationship with the people who participate in your contest and you’ll be able to turn them into loyal customers.

Facebook Contest: FAQs How do I increase engagement on my Facebook contest?

People love personalized content. To increase participation, ensure you know your target audience and create a contest tailored to them.

How do I know if my Facebook contest is a success?

Always set goals for your contests and determine the KPIs you’ll use to gauge the effectiveness of your contests.

Are Facebook contests worth the effort?

Executed well, a Facebook contest is a cost-effective way to achieve many business and marketing goals. Yes, they’re definitely worth it.

How can I ensure my Facebook contest reaches a large audience?

Promoting your Facebook contest is a critical part of running a successful contest. Make sure to promote it on all your other channels and platforms.

Facebook Contest Conclusion

Looking for interactive content that will help you grow your audience and drive engagement with your brand?

Then you must consider running a Facebook contest. With added benefits like lead generation, a boost in sales, and much more, including them in your online marketing strategy is a no-brainer. 

Executed well, your Facebook contest is an excellent way of getting ahead of your competition.

What has been your experience with Facebook contests as a marketing strategy?

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