Welcome to the 7th yearly installation of DigitalMarketer’’ s 101 Best Email Subject Lines!


Within this post, I’’ ve got 101 PROVEN, swipeable e-mail topic lines that are yours for the taking. And if you’’ re among our e-mail customers, there ’ s a minimum of a 20% possibility that you contributed in identifying what made the list. Please prepare for a little déjà vu if that uses to you.

Though you’’ re presently checking out among the most appropriately entitled post of perpetuity, you’’ ll discover more here than simply subject lines. I’’ m going to break down the 8 elements of every excellent subject line AND you’’ ll get an analysis of our leading 10 carrying out subject lines of 2019. That method, when you’’ re completed with this post, you can:

1. Start deconstructing and replicating the components of YOUR best-performing topic lines …

… or … 2. Entirely take ours, if you sanctuary’’ t currently.


( NOTE: Looking for the subject lines from previous years? We’’ ve gathered all 600+ top-performing e-mail topic lines given that 2013—– and all the incredible analysis that features them—– into The Ultimate Email Subject Line Swipe File! Create your FREE DM Insider account here to get immediate gain access to !)

If you’’ re brand-new to the post (or e-mail marketing in basic), take a minute to acquaint yourself with the principles of e-mail topic lines.

These are 8 various parts I discovered once again and once again in our top-performing e-mail topic lines …

.1. Self-Interest.

These are your support subject lines—– you must be utilizing them most regularly.

They are generally direct and talk to a particular advantage your audience will acquire by opening the e-mail.

Self-interest topic lines likewise assist pre-qualify openers by providing a hint about your e-mail’’ s body material.

.2. Interest.

If self-interest topic lines work due to the fact that they interact a direct advantage, curiosity-based ones be successful for the precise opposite factor.

They ignite the interest of customers without distributing excessive info, causing greater opens.

Be mindful however, due to the fact that curiosity-based subject lines can get old quick and are the most likely to miss their mark.

.3. Deal.

Do you like complimentary things? Do you like to purchase things when they’’ re on sale?


So does your e-mail list.

When you are offering something away or offering something your customers would have an interest in, straight specifying that in your subject line is an excellent method to persuade them to open the e-mail and discover more.

.4. Urgency/Scarcity.

This is the most effective kind of subject line you have at your disposal.

Subject lines that interact seriousness and shortage inform readers they need to act now.

But a lot of these can cause list fatigue, so utilize moderately and, naturally, just when there is genuinely a due date, restricted amount, or minimal accessibility.

.5. Humankind.

Don’’ t forget to advise your list about the individual or individuals behind your items.

Sometimes you require to thank your customers, inform them a story about yourself, or make a human appeal for their attention.

.6. News.

Keeping your audience notified about brand-new advancements in your field develops authority and keeps your open rates high.

.When integrated with an interest component, #ppppp> These subject lines typically work well.

.7. Social Proof.When making choices, #ppppp> A basic attribute of people is that we look to the habits of others.

You can utilize this in your e-mail topic lines by pointing out private’’ s success stories, familiar names, or highlighting the number of individuals are currently utilizing a services or product.

.8. Story.

Telling a story, or a minimum of teasing the start of one in your subject line is a distinct method to highlight advantage and get the open rate you’’ re searching for.


As for our finest topic lines of the year … here they are.

The 10 Best Email Subject Lines of 2019.

10. problem, NAME CONTENT: Facebook Messenger Execution Plan Flash Sale OPEN RATE: 19.21% ANALYSIS: William Shakespeare stated brevity is the soul of wit. While this subject line may not have actually been precisely what the playwright wanted, it firmly integrates interest (an unclear, unfavorable statement in the kind of ““ problem ”-RRB- and mankind (making use of the given name field, a pensive emoji, and lower-case letters that soften the edge of stated ““ problem ”-RRB-. Anybody who saw this in their inbox understood that something was incorrect enough for us to bring it up in the subject line, however not SO incorrect that I required to break out Title Case.

9. Material is King (and Queen) CONTENT: How to Craft a Pillar Blog Post Workshop SaleOPEN RATE: 19.29% ANALYSIS: While preserving tastes of interest, I got declarative with this one. Viewing as how the bulk of our e-mail list recognizes as a ““ online marketer ” in one kind or another, and Content is something that essentially all online marketers require nowadays … I understood that if I took among THE keystone levers of the market and utilized the popular Bill Gates idiom, ““ Content is King, ” as a departure declaration that would separate us as an authority on the topic, I’’d both provide important details to our customers and get a couple of opens.

8. 11 Copywriting books you must (most likely) hellip &check out; CONTENT: Blog PostOPEN RATE: 19.64% ANALYSIS: Benefit, advantage, advantage. You understood precisely what you were in for if you read this subject line. The only interest that entered into play was ““ WHAT ARE THE BOOKS ??” ” And that simpleness made it among the easier-to-craft topic lines of the year. The reasoning was basic: People enjoy odd numbers, copywriting, books, books on copywriting, and a good friend’’ s passive motivation to learn more frequently.

REMEMBER: When you’’ ve got all the components for a hit, there’’ s no requirement to be smart.


7. The Ultimate List of Blog Post IdeasCONTENT: Blog PostOPEN RATE: 19.86% ANALYSIS: Remember what I stated about our audience’’ s relationship with ““ Content ” in number 9? The exact same thing uses to Blog Posts Thus, if there was an ““ Ultimate List of Blog Post Ideas,” ” I had an inkling it wouldn’’ t make our customers like us any less. Once again—– no requirement to be smart when you’’ re transparently providing EXACTLY what your audience is searching for.

6. video adsCONTENT: Billy Gene Shaw Video Ads Workshop SaleOPEN RATE: 19.9% ANALYSIS: ““ BUT WHAT ABOUT VIDEO ADS ????” ← ” ← In our minds, that was the perfect concern on our customers’ ’ minds when the subject line ““ video advertisements ” gotten here in their inbox. I took a gamble on the awkward, unclear audacity of integrating an ““ it ” marketing subject with an all-lower-case subject line. There was no thesis. There was no tip of where I was opting for it. There was NOTHING fancy-schmancy. And it felt terrific.

REMEMBER: Pattern disrupts WORK.

5. [REVEALING] Messenger Marketing with Molly PittmanCONTENT: Molly Pittman Facebook Messenger Bot Workshop SaleOPEN RATE: 20.38% ANALYSIS: 2019 was a loud year in a currently loud world. And while pattern disrupts are a fantastic methods to an eye-catching end, often you’’ ve got to shriek in addition to the crowd. And in the subject line world, [CAPS COMBINED WITH BRACKETS] has no replacement in the method of attention-getting. You put that together with another ““ it marketing” subject ” a la video advertisements AND a market authority … and you ’ re going to get opens. This one had fun with aspects of self-interest, interest, and deal.

4. Email Marketing Announcement: Enrollment is back open CONTENT: Ryan Deiss/Richard Lindner Email Marketing Machine Workshop SaleOPEN RATE: 21.56% ANALYSIS: This one is a timeless case of self-interest, humankind, interest, and deal, all covered into one simple, cohesive 7-word subject line. How’’d I do it? I took our another among the most POPULAR digital marketing subjects (a.k.a. something our audience is significantly thinking about), meant a deal by stating registration is open, NOT clearly mentioning what the deal was, and including an individual touch of humankind with a traditional smiley face emoticon.

3. Netflix’’ s big homepage stop working CONTENT: DM Insider NewsletterOPEN RATE: 21.64% ANALYSIS: In the previous years, the words ““ failure ” and “ Netflix ” sanctuary ’ t normally been utilized in the very same sentence. When the streaming service checked a dull homepage in 2019, I capitalized on it for our weekly e-mail newsletter and in turn, a winning e-mail subject line. As you can see, this one’’ s creative or not elegant. It’’ s neither loud, nor punctuative. It’’ s us leaving our own method to provide the details as concisely as possible and it’’ s precisely what it requires to be– since when you name-drop among the most effective business, mean a mistake, and AVOID clickbaity bells and whistles, you’’ re going to amass authentic interest.

2. Ryan Deiss is FAKECONTENT: Aprils Fools Day CampaignOPEN RATE: 23.64% ANALYSIS: In case you’’ re uninformed, Ryan Deiss is DigitalMarketer’’ s Co-Founder &CEO( and likewise the “ from name ” for about 98% of the business ’ s e-mails). When our group came to the conclusion that the finest April Fool’’ s prank we might pull was a project focused around Deiss existing as an entity someplace in between the Illuminati and the Tooth Fairy …

… I understood that a person of the hardest obstacles we’’d face was how to mean the humor in as credible a method as possible. And in this case, our customers chose for me. That’’ s to state, “ Ryan Deiss is FAKE ” made the number 2 area on this list since it won a 3-way split-test, identified by our e-mail customers.

REMEMBER: If you get meta, do it self-deprecatingly.

1. CANCELLEDCONTENT: Black Friday Sale CloseOPEN RATE: 27.28% ANALYSIS: Sometimes all you require is CAPS LOCK and a single word that shrieks URGENCY about as loudly as it can be yelled in text kind. Oddly, the word that shrieks URGENCY better than the word ““ seriousness ” is not “ seriousness. ”


“Turns out, it ’ s “ CANCELLED. ”



Apparently that ^ concern burnt through individuals ’ s interest enough to make this subject line the leading area in a year where DigitalMarketer sent out more e-mails than it ever has.

Now that you understand what made the leading 10 the most opened, here are the other 91 state-of-the-art e-mail topic lines that round us out to an even 101.

.91 More Email Subject Lines to Swipe.

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Aaaand …


If you’’ re tired of checking out “ NAME” ” and seeing “ [BRACKETS WITH WORDS IN ALL CAPS],” ” it ’ s for a great factor:


Last year, those were [REALLY POPULAR FOR United States, NAME]

In reality, out of our 101 finest e-mail topic lines of 2019, 23 utilized the [CAPS BRACKET] and 15 utilized the given name field.

Another cool discover?

While our typical subject line was 6 words, our TOP 3 of 2019 were all less than 5 words.

REMEMBER: AGAIN: Brevity is the soul of wit and pattern disrupts WORK.

My ideas?

There will never ever be a ““ golden subject line formula.””


And that ’ s GOOD news, since solutions result in stagnancy. And stagnancy causes your subject lines (and as an outcome, your e-mails) being white sound.

For all I understand, in 2015’’ s [CAPS BRACKETS] and sub-5-word e-mail topic lines might be this year’’ s “ all emoji ” or “ 5 en-dashes and” an ampersand ” subject lines( whatever that is).

That being stated, I won’’ t chalk it as much as “ who understands, ” since there are CERTAINLY standards and finest practices to follow.

And if you can integrate stated finest practices, a little imagination, the power of split-testing, and the application of the clinical technique …

… you’’ ve obtained a quite strong formula for regularly draining winning subject lines.

Huh. Possibly some solutions do work.

Food for idea.

Anyway, if the contents of this post can function as a staple for the very best practices and imagination part of my little spiel up ^ there, it’’ ll ’ ve done its task.

Now get to work.

( NOTE: Want to see what topic lines made the list in 2015? What about the year prior to? You can get the last 6 YEARS of top-level e-mail topic lines—– that’’ s more than 600 subject lines– in The Ultimate Email Subject Line Swipe File . Register for a FREE DM Insider account here to get instantaneous gain access to !)

The post 101 Best Email Subject Lines of 2019 appeared initially on DigitalMarketer .

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