Internal Site Search is Killing Your Conversion Rate (Here’s How to Fix It)

Internal Site Search is Killing Your Conversion Rate (Here’s How to Fix It)

Adding internal site search to your website helps users find what they’re looking for. Data shows that on-site searchers are more likely to convert than regular users. Internal site search can be used to target “spearfishers.” These are visitors who come to the site and immediately search for a specific product. It also improves user experience by allowing filtering of results, creating dedicated landing pages, and offering recommendations. There are a number of platforms available for implementing internal search, such as Doofinder, SearchNode and SearchSpring.

Key Takeaways:

  • Those who utilize in-site search tools are 1.8% more likely to result in a landed sale according to eConsultancy.
  • Implicating an autocomplete tool into your search feature will help you keep visitors on a more focused path.
  • When finding ways to improve your in-site search tool, be sure to also enhance your mobile version for smartphone users.

“If you don’t have a site search–or if you aren’t making the most of it–you could be missing out on revenue.”

Read more: https://neilpatel.com/blog/site-search-killing-your-conversion/

Internal Site Search is Killing Your Conversion Rate (Here’s How to Fix It)

8 Powerful Ways to Monetize a Blog That Generates Under 1,000 Visitors Per Day

Successfully monetizing a blog that receives 10,000 visitors per day can be a challenge in itself, so finding ways to effectively monetize those who only rake in 1,000 per day may seem quite intimidating. Fortunately, there are several ways to bring in higher revenue, even if you’re reaching a small-scale audience. One of the most foolproof ways to do this is by offering coaching sessions. Coaching clients and other professionals within your industry can bring in additional income by helping them manage common challenges within your field.

Key Takeaways:

  • Experts at Disc Insight have found that the life coaching industry brings in around 2 billion per year. Offering coaching sessions is a great way to boost revenue.
  • In order to draw attention to the necessity of your business, write an eBook available on Amazon Kindle for an increase in traffic.
  • If you’re finding it difficult to connect with influencers in your industry, try launching a virtual summit to build these quality relationships.

“No matter what you’ve read, blogging success doesn’t happen overnight — but it is possible.”

Read more: https://neilpatel.com/blog/8-powerful-ways-to-monetize-a-blog-that-generates-under-1000-visitors-per-day/

Internal Site Search is Killing Your Conversion Rate (Here’s How to Fix It)

22 Marketing Techniques That Cost You Time, Not Money

Although a successful marketing strategy thrives best when there is at least a moderate budget, there are still many free techniques that you and your staff can employ in order to reach a wider audience. An easy way to go about this is by commenting on some of the top blogs within your industry. Try to identify the blogs within your sector that generate the most traffic, and engage with them consistently in order to drive some of said traffic your way.

Key Takeaways:

  • A great way to search for relevant backlinks is by finding mentions of your company that don’t happen to be linked back to your brand.
  • Old-fashioned sweepstakes may not be as common as they were in the 90’s, but they certainly still bring in large amounts of reputable traffic.
  • Instead of focusing on solely acquiring new customers, renew your relationship with your current clientele through upselling.

“The beauty of growth hacking is that it engages alternate methods of growth, methods which are sometimes lower cost.”

Read more: https://neilpatel.com/blog/marketing-techniques-that-cost-time-not-money/

Internal Site Search is Killing Your Conversion Rate (Here’s How to Fix It)

How Does Web Hosting Affect SEO & Which One is Best?

Web hosting has an affect on SEO in a few different ways. For example, page speed plays a pretty big role in search engine rankings and if your web hosting company has slow speed, that will hurt your rankings regarding SEO. You also want to make sure that your host doesn’t have any limitations as that can prevent you from reaching your goals. Finally, make sure that your web hosting company is operating out of a jurisdiction where there won’t be any legal issues.

Key Takeaways:

  • Web hosting can help improve your page speed which is a very big factor when it comes to SEO ranking. You want as high a speed as possible.
  • Web hosting limitations can also lower your rankings regarding SEO depending on how much you’re trying to do with your website.
  • Your webhosting companies location matters as you want to be dealing with operations that are done in a legal manner.

“Make sure your host can handle all of the normal, day-to-day things you want to do on your site.”

Read more: https://www.searchenginejournal.com/how-does-web-hosting-affect-seo-which-one-is-best/414955/?utm_source_all=sej-feed

How to Build Customer Loyalty: Key Strategies Small Businesses Can Implement Today

How to Build Customer Loyalty: Key Strategies Small Businesses Can Implement Today

Written by Vanessa Holwell –

With business, it always comes down to math. And the math speaks for itself – the more loyal your customers, the more likely they are to spend more, promote the brand, and skyrocket your revenue. According to the MIT Sloan Review, over 90% of businesses have some perks or loyalty program, and for a good reason – it can increase sales by up to 95%! Therefore, customer satisfaction isn’t just another business strategy – it is a mantra that every business should have.

Here, CAS Designs Network walks you through practical and implementable strategies to tap into customer loyalty and expand your reach.

Offer Personalized Communications

Many companies include birthday or anniversary forms when you’re signing up for their website. The structure is to send you triggered email programs with wishes and discounts during your birthday month or other important occasions. The philosophy behind this is simple – everyone loves to feel unique and valued!

Use Technology for a Seamless Experience

One easy strategy is to store customer data for a quick and seamless experience ensure clients don’t need to enter credit card data each time they check out or that their billing information appears immediately with the click of a button.

Automation is another small business essential – for example, redirecting known clients to a dedicated helpline for repeat customers or automating information about previous orders for easy access. These small touches go a long way when a client is considering repurchasing from you!

Appear Organized

While this is easier said than done, an organization is critical for every small business. Clients can sense chaos and disorganization in emails, communication, and website design, ensuring you’re on top of things to convey a positive brand image. One way you can do this is by forming a limited liability company, or LLC, for your Texas business so that you have fewer administrative and paperwork tasks on your plate. You can also reduce time and money by outsourcing the legwork to a formation service. Check out the rules in your state before proceeding, as they can differ from state to state.

Encourage Feedback

According to HelpScout, implementing feedback goes hand in hand with client loyalty. A prospective client can be motivated to buy from your store if you have more good reviews than someone else in your selling niche. You can do this by asking for reviews – and offering discounts or freebies in return. Send newsletter surveys that clients can fill out with rating systems (thumbs up/down, stars, etc.) to learn better what’s working well for your brand.

In a perfect world, every customer who uses your services is a repeat customer for life. Sadly, it doesn’t work that way – but these simple strategies will help you on your way. Use these clever tactics to boost customer experience and build long-lasting trust and loyalty today.

Having a well-designed, SEO-compliant website is key to attracting and retaining a solid customer base. CAS Designs Network specializes in developing state-of-the-art websites that encourage engagement, easy navigation, and conversions. Reach out to us at 817-975-6108 for your website design needs today.

Image from Unsplash