Running a digital marketing agency allows you to hire employees and increase your output. One sign that it is time to start an agency is if clients are asking for more work than you can deliver. It also may be that you have a steady stream incoming clients. Hiring subcontractors can help, but eventually you reach the point where you won’t have enough time to directly manage all of them. Another sign you should start an agency is if you want to spend less time on deliverables and more time on the running the business. If you’re ready to start an agency, you can read the Agency Growth Toolkit to learn how it is done.

Key Takeaways:

• Obtaining new leads when it comes to sub contractors for your business is always a good sign, but sometimes it can get overwhelming. An account manager can help lift the added burden tremendously.
• Hiring a digital marketing agency can allow you to focus on core practices within your business that you’re passionate about as opposed to marketing tasks.
• Hiring an account manager will allow you to initiate your business with a strategic plan. You can gain access to several resources such as proposal templates.

“But, with an agency, you can hire other people to work alongside you—doubling, tripling, and quadrupling your output.”

Read more: https://www.digitalmarketer.com/blog/top-5-signs-that-its-time-to-start-a-digital-marketing-agency/

Adding internal site search to your website helps users find what they’re looking for. Data shows that on-site searchers are more likely to convert than regular users. Internal site search can be used to target “spearfishers.” These are visitors who come to the site and immediately search for a specific product. It also improves user experience by allowing filtering of results, creating dedicated landing pages, and offering recommendations. There are a number of platforms available for implementing internal search, such as Doofinder, SearchNode and SearchSpring.

Key Takeaways:

• Those who utilize in-site search tools are 1.8% more likely to result in a landed sale according to eConsultancy.
• Implicating an autocomplete tool into your search feature will help you keep visitors on a more focused path.
• When finding ways to improve your in-site search tool, be sure to also enhance your mobile version for smartphone users.

“If you don’t have a site search–or if you aren’t making the most of it–you could be missing out on revenue.”

Read more: https://neilpatel.com/blog/site-search-killing-your-conversion/

Successfully monetizing a blog that receives 10,000 visitors per day can be a challenge in itself, so finding ways to effectively monetize those who only rake in 1,000 per day may seem quite intimidating. Fortunately, there are several ways to bring in higher revenue, even if you’re reaching a small-scale audience. One of the most foolproof ways to do this is by offering coaching sessions. Coaching clients and other professionals within your industry can bring in additional income by helping them manage common challenges within your field.

Key Takeaways:

• Experts at Disc Insight have found that the life coaching industry brings in around 2 billion per year. Offering coaching sessions is a great way to boost revenue.
• In order to draw attention to the necessity of your business, write an eBook available on Amazon Kindle for an increase in traffic.
• If you’re finding it difficult to connect with influencers in your industry, try launching a virtual summit to build these quality relationships.

“No matter what you’ve read, blogging success doesn’t happen overnight — but it is possible.”

Read more: https://neilpatel.com/blog/8-powerful-ways-to-monetize-a-blog-that-generates-under-1000-visitors-per-day/

Although a successful marketing strategy thrives best when there is at least a moderate budget, there are still many free techniques that you and your staff can employ in order to reach a wider audience. An easy way to go about this is by commenting on some of the top blogs within your industry. Try to identify the blogs within your sector that generate the most traffic, and engage with them consistently in order to drive some of said traffic your way.

Key Takeaways:

• A great way to search for relevant backlinks is by finding mentions of your company that don’t happen to be linked back to your brand.
• Old-fashioned sweepstakes may not be as common as they were in the 90’s, but they certainly still bring in large amounts of reputable traffic.
• Instead of focusing on solely acquiring new customers, renew your relationship with your current clientele through upselling.

“The beauty of growth hacking is that it engages alternate methods of growth, methods which are sometimes lower cost.”

Read more: https://neilpatel.com/blog/marketing-techniques-that-cost-time-not-money/

Web hosting has an affect on SEO in a few different ways. For example, page speed plays a pretty big role in search engine rankings and if your web hosting company has slow speed, that will hurt your rankings regarding SEO. You also want to make sure that your host doesn’t have any limitations as that can prevent you from reaching your goals. Finally, make sure that your web hosting company is operating out of a jurisdiction where there won’t be any legal issues.

Key Takeaways:

• Web hosting can help improve your page speed which is a very big factor when it comes to SEO ranking. You want as high a speed as possible.
• Web hosting limitations can also lower your rankings regarding SEO depending on how much you’re trying to do with your website.
• Your webhosting companies location matters as you want to be dealing with operations that are done in a legal manner.

“Make sure your host can handle all of the normal, day-to-day things you want to do on your site.”

Read more: https://www.searchenginejournal.com/how-does-web-hosting-affect-seo-which-one-is-best/414955/?utm_source_all=sej-feed