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Running a digital marketing agency allows you to hire employees and increase your output. One sign that it is time to start an agency is if clients are asking for more work than you can deliver. It also may be that you have a steady stream incoming clients. Hiring subcontractors can help, but eventually you reach the point where you won’t have enough time to directly manage all of them. Another sign you should start an agency is if you want to spend less time on deliverables and more time on the running the business. If you’re ready to start an agency, you can read the Agency Growth Toolkit to learn how it is done.
“But, with an agency, you can hire other people to work alongside you—doubling, tripling, and quadrupling your output.”
Adding internal site search to your website helps users find what they’re looking for. Data shows that on-site searchers are more likely to convert than regular users. Internal site search can be used to target “spearfishers.” These are visitors who come to the site and immediately search for a specific product. It also improves user experience by allowing filtering of results, creating dedicated landing pages, and offering recommendations. There are a number of platforms available for implementing internal search, such as Doofinder, SearchNode and SearchSpring.
“If you don’t have a site search–or if you aren’t making the most of it–you could be missing out on revenue.”
Successfully monetizing a blog that receives 10,000 visitors per day can be a challenge in itself, so finding ways to effectively monetize those who only rake in 1,000 per day may seem quite intimidating. Fortunately, there are several ways to bring in higher revenue, even if you’re reaching a small-scale audience. One of the most foolproof ways to do this is by offering coaching sessions. Coaching clients and other professionals within your industry can bring in additional income by helping them manage common challenges within your field.
“No matter what you’ve read, blogging success doesn’t happen overnight — but it is possible.”
Although a successful marketing strategy thrives best when there is at least a moderate budget, there are still many free techniques that you and your staff can employ in order to reach a wider audience. An easy way to go about this is by commenting on some of the top blogs within your industry. Try to identify the blogs within your sector that generate the most traffic, and engage with them consistently in order to drive some of said traffic your way.
“The beauty of growth hacking is that it engages alternate methods of growth, methods which are sometimes lower cost.”
Web hosting has an affect on SEO in a few different ways. For example, page speed plays a pretty big role in search engine rankings and if your web hosting company has slow speed, that will hurt your rankings regarding SEO. You also want to make sure that your host doesn’t have any limitations as that can prevent you from reaching your goals. Finally, make sure that your web hosting company is operating out of a jurisdiction where there won’t be any legal issues.
“Make sure your host can handle all of the normal, day-to-day things you want to do on your site.”