by CAS Designs Production Team | Apr 5, 2023 | Organic Blog
The Divi Theme Guide for WordPress: Unleash Your Website’s Full Potential!
The Divi theme for WordPress is a popular and versatile theme that has gained a loyal following among website builders and developers. Its powerful and flexible theme allows users to create stunning websites easily. In addition, the theme is designed to be user-friendly, making it accessible to both beginners and experienced users.
One of the unique features of the Divi theme is its drag-and-drop interface, which allows users to customize their website without the need for coding skills easily. In addition, the theme comes with various pre-designed templates and layouts that can be easily customized to fit the user’s needs. Divi makes it ideal for those who want to create a professional-looking website without the hassle of designing everything from scratch.
Another advantage of the Divi theme is its responsive design, ensuring the website looks great on any device. In addition, the theme is constantly updated with new features and improvements, making it a reliable choice for those who want to keep their website up-to-date. Overall, the Divi theme is an excellent option for creating a beautiful and functional website without needing advanced coding skills.
Overview of The Divi Theme
The Divi theme is a popular WordPress theme that has gained a reputation for being one of the most versatile and user-friendly themes available. It was created by Elegant Themes, a company producing high-quality WordPress themes for over a decade.
One of the critical features of the Divi theme is its visual page builder, which allows users to create custom layouts and designs without needing to know any code. The page builder uses a drag-and-drop interface that makes it easy to add modules and elements to a page and to arrange them in any way you like.
Another advantage of the Divi theme is its extensive pre-made layouts and templates library. These can be used as a starting point for your designs or inserted as-is to create a professional-looking website quickly. The layouts cover various industries and niches, from e-commerce sites to personal blogs.
One of the most impressive features of the Divi theme is its responsiveness. All layouts and elements are designed to look great on any device, from desktop computers to smartphones. The Divi’s theme for mobile formatting is essential in today’s mobile-first world, where more and more people are accessing the internet on their phones.
Features of The Divi Theme
The Divi theme is a popular WordPress theme that has recently gained much attention. It is a versatile theme packed with features that make it an excellent choice for building websites. Here are some of the features that make The Divi Theme stand out:
- Drag-and-Drop Page Builder: The Divi Theme has a drag-and-drop page builder that makes it easy to create custom page layouts without writing any code. Users can drag and drop various modules onto the page and customize them to fit their needs.
- Pre-made Layouts: The Divi Theme has a library of pre-made layouts that users can import and use as a starting point for their website. These layouts are fully customizable and can be used to create various website styles.
- Responsive Design: The Divi Theme is designed to be fully responsive, meaning that it will look great on any device, including desktops, laptops, tablets, and smartphones.
- Customizable Header and Footer: The Divi Theme allows users to customize the header and footer of their website using the drag-and-drop page builder. Divi makes creating a unique look and feels for your website quick.
- WooCommerce Integration: The Divi Theme is fully compatible with WooCommerce, making it an excellent choice for building an online store. Users can create custom product pages and shopping cart layouts using the drag-and-drop page builder.
Overall, The Divi Theme is a powerful, flexible WordPress theme with features. Its drag-and-drop page builder, pre-made layouts, and responsive design make it an excellent choice for anyone looking to build a website. In addition, its customizable header and footer and WooCommerce integration make it an even better choice for those looking to develop an online store.
How to Install The Divi Theme
Installing The Divi Theme on your WordPress website is a straightforward process that can be completed in a few simple steps. Here’s how to do it:
Step 1: Purchase The Divi Theme from the Elegant Themes website. You will receive a download link to the theme files via email.
Step 2: Log in to your WordPress dashboard and navigate to Appearance > Themes.
Step 3: Click the “Add New” button at the top of the page, then click the “Upload Theme” button.
Step 4: Choose the Divi theme ZIP file you downloaded from Elegant Themes and click the “Install Now” button.
Step 5: Once the installation is complete, click the “Activate” button to activate The Divi Theme on your website.
That’s it! You can now begin customizing your website using The Divi Theme’s powerful visual builder and other features.
If you need help with the installation process, Elegant Themes provides comprehensive documentation and support to help you get up and running quickly.
How to Customize The Divi Theme
Customizing The Divi Theme is straightforward. With the right tools and knowledge, anyone can make their website look exactly how they want it to. Here are some tips and tricks to help you get started:
1. Use the Divi Builder: The Divi Builder is a drag-and-drop page builder with the Divi Theme. It allows you to create custom layouts and designs for your website without any coding knowledge. Drag and drop modules onto your page and customize them to your liking.
2. Customize the Theme Options: The Divi Theme comes with various Theme Options that allow you to customize the look and feel of your website. You can change everything from the font size to the color scheme to the layout of your pages.
3. Use Custom CSS: If you have some coding knowledge, you can use Custom CSS to make even more advanced customizations to your website. For example, this allows you to change things like the spacing between elements or the size of your text.
4. Add Custom Code: The Divi Theme allows you to add custom code to your website. Divi can be helpful if you want to add custom functionality or integrate with third-party services.
5. Use Third-Party Plugins: A variety of third-party plugins can help you customize your Divi Theme even further. These plugins can add new modules, functionality, and design options to your website.
With these tips and tricks, you can customize The Divi Theme to create a unique and personalized website that stands out.
Examples of Websites Built with The Divi Theme
Thousands of website designers and developers have used the Divi theme for WordPress to create beautiful and functional websites. Here are just a few examples of websites that have been built using the Divi theme:
- Elegant Themes Gallery – The creators of the Divi theme, Elegant Themes, have used it to build their website. The gallery showcases a variety of websites built with the Divi theme, demonstrating its versatility and customization options.
- Beyond Blue – This Australian mental health organization used the Divi theme to create a website that is both visually appealing and easy to navigate. The homepage features a full-width slider with calls-to-action, and the site includes a blog, resources section, and donation page.
- Cupcake Coffee Cart – This mobile coffee cart company in California used the Divi theme to create a website that reflects its fun and quirky brand. The site includes a menu, photo gallery, and contact form.
These are just a few examples of the many websites built using the Divi theme. With its drag-and-drop page builder, customizable modules, and extensive design options, it’s no wonder why so many designers and developers choose Divi for their WordPress projects.
Conclusion
The Divi theme for WordPress is an excellent choice for anyone looking to create a professional-looking website without spending countless hours coding it from scratch. With its user-friendly interface, drag-and-drop builder, and extensive customization options, Divi makes it easy for anyone to create a website that looks and functions exactly how they want it to.
One of the standout features of Divi is its library of pre-made templates and layouts. These templates cover a wide range of industries and use cases, from e-commerce sites to personal blogs, making it easy for users to find a design that fits their needs. Divi’s templates are fully customizable, so users can tweak them to their heart’s content or start from scratch and build their design from the ground up.
Another benefit of using Divi is its responsive design capabilities. With more and more people accessing the internet from their mobile devices, having a website that looks great on a smartphone or tablet is more important than ever. Divi makes it easy to create a website that looks great on any device, ensuring that users can access your content no matter where they are.
Overall, Divi is an excellent choice for anyone looking to create a professional-looking website quickly and easily. With its extensive customization options, pre-made templates, and responsive design capabilities, Divi makes it easy to create a website that looks and functions exactly how you want it to.
by CAS Designs Production Team | Oct 6, 2022 | Organic Blog
Create A Great Professional Development Plan
Professional development plans steer your career to help you reach your goals, whether in Grapevine or elsewhere. Being specific and action-oriented makes your program more effective. Use these tips to develop your plan.
Define Your Goals
Evaluate your current career situation, and decide where you want to go—detail professional goals for future positions, career changes, skills, recognition, and certifications. Assign deadlines for those goals, so you can create a detailed timeline for achieving them. You can also use these goals to formulate detailed action plans to reach them.
Research the Process
With your goals in mind, research how to achieve them. For example, if you want to change career fields, determine if you need a new degree or certification for the new job. Then, find out how to earn credentials or certificates in your current area, such as how to become a CPA if you’re an accountant. This information helps you plan your path.
Document Your Progress
Recording your progress lets you determine if you’re sticking to the timeline. It can also be motivating to see how you’re improving—document classes, conferences, books, training sessions, and what you learned from them.
Spruce Up Your Resume
If your resume is outdated, freshen it to include the new skills and experience you’ve gained. Working on the resume now gives you time to create an exceptional resume instead of throwing something together quickly when you find a dream vacancy. Free online resume templates make it easier to create a professional-looking resume. Just plug in your data, photos, and images, and tweak the colors and fonts as desired to customize the resume.
Take Professional Development Courses
Professional development courses help you expand your experience and knowledge within your field. For example, say you have some medical coding experience through your hospital position. An online course in coding gives you a better understanding of assigning codes correctly, identifying various procedures, and completing claims accurately. You can apply for several medical coding online courses that often have assessments at the end that allow you to verify your knowledge and show your new skills. These courses can help improve your job performance, so your boss notices your work. They can also qualify you for new job opportunities.
Join Professional Organizations
Industry-specific organizations give you access to resources and learning opportunities that can advance your career. Not only do you learn more about your field, but you also have access to networking events, training, conferences, and other events. In addition, many professional associations also post job vacancies, which can help you find your ideal position.
Find a Mentor
Identify an expert in the Grapevine area who’s achieving things similar to your goals and ask them to be your mentor. For example, if you’re interested in opening a winery, reach out to winery owners along Grapevine’s Urban Wine Trail to see if any are willing to mentor you. Mentors give you access to expertise with less trial and error. Of course, you still must work for your achievements, but your mentor can help you avoid mistakes.
Plan Your Career Advancement
Creating your professional development plan incorporates many aspects, from taking courses and joining professional organizations to writing your resume and documenting your progress.
by CAS Designs Production Team | Jun 20, 2022 | Organic Blog
Author – Seth Murphy
Communities are an essential element of every business’s growth. They can be instrumental in helping young businesses scale and provide the tools and resources to help support new companies. But a big part of reaping community benefits is connecting with the local groups around you holistically. Want to learn how you can do so? Keep reading as CAS Designs Networks breaks it down below.
Use Your Power for the Positive
As a small business owner, you have more power and resources than a regular person. You likely have small business and entrepreneurship chapters and meetings you attend, which means you have contacts that may be locally influential. You also have resources and tools that have the potential to impact lives. The best way to use this influence and power is to draw attention to issues within your local community that can be improved. For example, underfunded schools, problems in unemployment, or advocating for policy change are all causes you can stand up for.
Benefits of Engaging with Your Community
Every business exists within its smaller and larger cultural context. However, the smaller context, or local community, impacts your business daily. If you have the support of your community behind you, the community is more likely to recommend your products or services to others, which can significantly impact your growth. In addition, the support of your community can help you build a network through cross-collaboration and partnerships, helping you establish yourself in the area as a trusted local business.
Offer Free Services or Discounts
Everyone loves a freebie! A great way to get the word out about your business is to offer community members free services or discounts. For example, you could provide freebies to schools, libraries, or nonprofit organizations, which will help strengthen your public image. You could also offer discounts for first-time purchases or promotional sales, which is excellent for building brand exposure.
Prioritize the Basics Off the Bat
Although it can be exciting to put yourself out there and connect with community members, try to get your business basics sorted well in advance. That includes being familiar with your credit report. Also, a well-crafted social media and web presence is critical for every business, so start by setting up your social channels and website. In addition, consider functional aspects like your business name and structure. Setting up sound accounting practices off the bat will also be essential to keep things neat and organized as your business grows. Investing in the best accounting software will make it easy to collect and store receipts for your deductions while remaining compliant. It will also help you run your business more efficiently, as you’ll benefit from app insights on cash flow.
Sponsor Local Events and Charities
Every town and city has sports teams, theater productions, parades, meets, and more that rely on donations for their operations. If you help sponsor some of these events within your community, you are actively showing up to support your surrounding community. Charitable efforts will go towards a worthy cause and get your name out to the local community. You could choose to support a cause you believe in or one that aligns with the interests of your company, employees, or production.
Connecting with your local community can help you fast-track your growth. But to win the support of your community, you need to be doing your part to help your community achieve its goals and thrive. You can make a practical connection and first impression by giving back every step of the way.
by CAS Designs Production Team | Dec 8, 2021 | Organic Blog
by Andre Oentoro
Video marketing is an effective strategy in a marketing campaign as nowadays people like to absorb interesting and educative information in a video. That’s why marketers use this opportunity to introduce and promote their products on multiple platforms where videos have become popular.
In addition, research from Cisco has shown that video content will increase in popularity in the coming years occupying about 82% of internet traffic in 2022. There’s no denying that using this marketing tactic will help brands achieve their goals, specifically building an audience and generating sales.
The Benefits of Video Marketing in a Business
Capturing the audience’s attention is a part of how beneficial video marketing is for brands. In addition, with people getting accustomed to consuming video content, it becomes easier for businesses to introduce themselves in the online world.
Here are a few other examples of how video marketing can bring fortune to your business.
- Drive website traffic
Using video marketing can help increase traffic because it is easy for visitors to watch it on different devices. Video can lead them to your website, which you want to increase your page’s traffic. This tactic will also help you improve your SEO.
With video marketing, more people are likely to share interesting content with their friends and family members. If they find a link attached to a specific video, Google considers this to indicate that the content is high-quality and just as if someone from another website has shared it. Thus, Google will display your site higher in search rankings because of this behavior from people sharing videos online, just as if the other websites have included a link backlink attached to a specific post or article written by you.
- Build trust
Trust is an essential aspect of doing business. When you apply video marketing in your business, the chances are that people will have the opportunity to get to know you better through your content and how it is delivered. Brand visibility becomes easier since you can show more about yourself and tell a story behind what makes you unique and better than the rest of the competitors.
- Save on costs
Video marketing enables businesses to save on their budget as they don’t need to spend much on creating new ads or commercials for each platform. People only need to watch one published video online, such as on YouTube, instead of scrolling down different posts or banner ads during their web browsing activities. Also, video marketing is known as an effective tool for businesses to use time efficiently without spending more money on marketing budgets.
5 Most Popular Types of Video Marketing Every Business Should Know
- Explainer Videos
An explainer video is a short, high-quality video that advertises or educates customers on your product or service. It’s often the first step for someone looking to buy your product or service because they want to know more about it before entering negotiations. The key takeaways are simple yet straightforward descriptions of how it works, why it’s valuable, and how much it costs.
- Product Demo Videos
Product videos or demo videos are perfect for explaining the benefits of your product. A demo video promotes your products and showcases their use in real-life situations while speaking directly to your customers.
- Behind-the-scenes Videos
This type of video content allows you to share some insights into what goes on behind the company’s curtain. Candid scenarios, such as a scene while making a product, running through new features, or talking about how employees are doing inside the company, can attract people to watch the video.
Behind-the-scene videos are viral because they help people feel more connected with brands and make them feel like they’re part of something big. In addition, video can be beneficial if you need to build trust among potential clients.
- Testimonial Videos
Customer reviews are critical for every business as they hold the power of influencing a buying decision. Testimonial videos will help you boost your credibility and customer engagement by reviewing your product or service.
- Tutorial Videos
How-to or tutorial videos are crucial, especially if you have a specific process in place that shows the exact steps to create your product or deliver your service. Video is excellent for showing off the process of how things work either physically, logistically, or virtually. You can also show some behind-the-scenes footage regarding products in action while explaining their benefits in detail with a tutorial based on it.
- Frequently Asked Question (FAQ) Videos
FAQ has been influential for businesses in helping customers find what they are looking for on your website. Therefore, it’s essential to include an FAQ section on your sit. Rather than urging customers to read a whole page about FAQs, you can provide a video about it instead. Videos help customers find answers to questions about the product or service offered quickly.
Conclusion
Businesses have used video marketing to help them achieve goals. Unlike any other content marketing campaign, you can quickly grab the audience’s attention through promotional videos. However, not every video can be a good marketing tool for your campaigns.
Make sure to use the type of video marketing that brands have implemented for years. This article should help you find the right content for you to recreate. Remember to make a compelling story to make your video successful. Good luck!
Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).
Twitter: @breadnbeyond
Email: andre@breadnbeyond.com
LinkedIn: https://www.linkedin.com/in/andreoentoro/
by CAS Designs Production Team | Sep 3, 2021 | Summary
Running a digital marketing agency allows you to hire employees and increase your output. One sign that it is time to start an agency is if clients are asking for more work than you can deliver. It also may be that you have a steady stream incoming clients. Hiring subcontractors can help, but eventually you reach the point where you won’t have enough time to directly manage all of them. Another sign you should start an agency is if you want to spend less time on deliverables and more time on the running the business. If you’re ready to start an agency, you can read the Agency Growth Toolkit to learn how it is done.
- Obtaining new leads when it comes to sub contractors for your business is always a good sign, but sometimes it can get overwhelming. An account manager can help lift the added burden tremendously.
- Hiring a digital marketing agency can allow you to focus on core practices within your business that you’re passionate about as opposed to marketing tasks.
- Hiring an account manager will allow you to initiate your business with a strategic plan. You can gain access to several resources such as proposal templates.
“But, with an agency, you can hire other people to work alongside you—doubling, tripling, and quadrupling your output.”
Read more: https://www.digitalmarketer.com/blog/top-5-signs-that-its-time-to-start-a-digital-marketing-agency/
