6 Best Video Marketing Types You Should Know

6 Best Video Marketing Types You Should Know

by Andre Oentoro

Video marketing is an effective strategy in a marketing campaign as nowadays people like to absorb interesting and educative information in a video. That’s why marketers use this opportunity to introduce and promote their products on multiple platforms where videos have become popular.

In addition, research from Cisco has shown that video content will increase in popularity in the coming years occupying about 82% of internet traffic in 2022. There’s no denying that using this marketing tactic will help brands achieve their goals, specifically building an audience and generating sales.

The Benefits of Video Marketing in a Business

Capturing the audience’s attention is a part of how beneficial video marketing is for brands. In addition, with people getting accustomed to consuming video content, it becomes easier for businesses to introduce themselves in the online world.

Here are a few other examples of how video marketing can bring fortune to your business.

  1. Drive website traffic

Using video marketing can help increase traffic because it is easy for visitors to watch it on different devices. Video can lead them to your website, which you want to increase your page’s traffic. This tactic will also help you improve your SEO. 

With video marketing, more people are likely to share interesting content with their friends and family members. If they find a link attached to a specific video, Google considers this to indicate that the content is high-quality and just as if someone from another website has shared it. Thus, Google will display your site higher in search rankings because of this behavior from people sharing videos online, just as if the other websites have included a link backlink attached to a specific post or article written by you.

  1. Build trust

Trust is an essential aspect of doing business. When you apply video marketing in your business, the chances are that people will have the opportunity to get to know you better through your content and how it is delivered. Brand visibility becomes easier since you can show more about yourself and tell a story behind what makes you unique and better than the rest of the competitors.

  1. Save on costs

Video marketing enables businesses to save on their budget as they don’t need to spend much on creating new ads or commercials for each platform. People only need to watch one published video online, such as on YouTube, instead of scrolling down different posts or banner ads during their web browsing activities. Also, video marketing is known as an effective tool for businesses to use time efficiently without spending more money on marketing budgets.

5 Most Popular Types of Video Marketing Every Business Should Know

  1. Explainer Videos

An explainer video is a short, high-quality video that advertises or educates customers on your product or service. It’s often the first step for someone looking to buy your product or service because they want to know more about it before entering negotiations. The key takeaways are simple yet straightforward descriptions of how it works, why it’s valuable, and how much it costs.

  1. Product Demo Videos

Product videos or demo videos are perfect for explaining the benefits of your product. A demo video promotes your products and showcases their use in real-life situations while speaking directly to your customers.

  1. Behind-the-scenes Videos

This type of video content allows you to share some insights into what goes on behind the company’s curtain. Candid scenarios, such as a scene while making a product, running through new features, or talking about how employees are doing inside the company, can attract people to watch the video.

Behind-the-scene videos are viral because they help people feel more connected with brands and make them feel like they’re part of something big. In addition, video can be beneficial if you need to build trust among potential clients. 

  1. Testimonial Videos

Customer reviews are critical for every business as they hold the power of influencing a buying decision. Testimonial videos will help you boost your credibility and customer engagement by reviewing your product or service.

  1. Tutorial Videos

How-to or tutorial videos are crucial, especially if you have a specific process in place that shows the exact steps to create your product or deliver your service. Video is excellent for showing off the process of how things work either physically, logistically, or virtually. You can also show some behind-the-scenes footage regarding products in action while explaining their benefits in detail with a tutorial based on it.

  1. Frequently Asked Question (FAQ) Videos

FAQ has been influential for businesses in helping customers find what they are looking for on your website. Therefore, it’s essential to include an FAQ section on your sit. Rather than urging customers to read a whole page about FAQs, you can provide a video about it instead. Videos help customers find answers to questions about the product or service offered quickly.

Conclusion

Businesses have used video marketing to help them achieve goals. Unlike any other content marketing campaign, you can quickly grab the audience’s attention through promotional videos. However, not every video can be a good marketing tool for your campaigns.

Make sure to use the type of video marketing that brands have implemented for years. This article should help you find the right content for you to recreate. Remember to make a compelling story to make your video successful. Good luck!

Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order). 

Twitter: @breadnbeyond
Email: andre@breadnbeyond.com 
LinkedIn: https://www.linkedin.com/in/andreoentoro/

Top 5 Signs That It’s Time to Start a Digital Marketing Agency

Top 5 Signs That It’s Time to Start a Digital Marketing Agency

Running a digital marketing agency allows you to hire employees and increase your output. One sign that it is time to start an agency is if clients are asking for more work than you can deliver. It also may be that you have a steady stream incoming clients. Hiring subcontractors can help, but eventually you reach the point where you won’t have enough time to directly manage all of them. Another sign you should start an agency is if you want to spend less time on deliverables and more time on the running the business. If you’re ready to start an agency, you can read the Agency Growth Toolkit to learn how it is done.

Key Takeaways:

  • Obtaining new leads when it comes to sub contractors for your business is always a good sign, but sometimes it can get overwhelming. An account manager can help lift the added burden tremendously.
  • Hiring a digital marketing agency can allow you to focus on core practices within your business that you’re passionate about as opposed to marketing tasks.
  • Hiring an account manager will allow you to initiate your business with a strategic plan. You can gain access to several resources such as proposal templates.

“But, with an agency, you can hire other people to work alongside you—doubling, tripling, and quadrupling your output.”

Read more: https://www.digitalmarketer.com/blog/top-5-signs-that-its-time-to-start-a-digital-marketing-agency/

Top 5 Signs That It’s Time to Start a Digital Marketing Agency

Internal Site Search is Killing Your Conversion Rate (Here’s How to Fix It)

Adding internal site search to your website helps users find what they’re looking for. Data shows that on-site searchers are more likely to convert than regular users. Internal site search can be used to target “spearfishers.” These are visitors who come to the site and immediately search for a specific product. It also improves user experience by allowing filtering of results, creating dedicated landing pages, and offering recommendations. There are a number of platforms available for implementing internal search, such as Doofinder, SearchNode and SearchSpring.

Key Takeaways:

  • Those who utilize in-site search tools are 1.8% more likely to result in a landed sale according to eConsultancy.
  • Implicating an autocomplete tool into your search feature will help you keep visitors on a more focused path.
  • When finding ways to improve your in-site search tool, be sure to also enhance your mobile version for smartphone users.

“If you don’t have a site search–or if you aren’t making the most of it–you could be missing out on revenue.”

Read more: https://neilpatel.com/blog/site-search-killing-your-conversion/

Top 5 Signs That It’s Time to Start a Digital Marketing Agency

8 Powerful Ways to Monetize a Blog That Generates Under 1,000 Visitors Per Day

Successfully monetizing a blog that receives 10,000 visitors per day can be a challenge in itself, so finding ways to effectively monetize those who only rake in 1,000 per day may seem quite intimidating. Fortunately, there are several ways to bring in higher revenue, even if you’re reaching a small-scale audience. One of the most foolproof ways to do this is by offering coaching sessions. Coaching clients and other professionals within your industry can bring in additional income by helping them manage common challenges within your field.

Key Takeaways:

  • Experts at Disc Insight have found that the life coaching industry brings in around 2 billion per year. Offering coaching sessions is a great way to boost revenue.
  • In order to draw attention to the necessity of your business, write an eBook available on Amazon Kindle for an increase in traffic.
  • If you’re finding it difficult to connect with influencers in your industry, try launching a virtual summit to build these quality relationships.

“No matter what you’ve read, blogging success doesn’t happen overnight — but it is possible.”

Read more: https://neilpatel.com/blog/8-powerful-ways-to-monetize-a-blog-that-generates-under-1000-visitors-per-day/

Top 5 Signs That It’s Time to Start a Digital Marketing Agency

22 Marketing Techniques That Cost You Time, Not Money

Although a successful marketing strategy thrives best when there is at least a moderate budget, there are still many free techniques that you and your staff can employ in order to reach a wider audience. An easy way to go about this is by commenting on some of the top blogs within your industry. Try to identify the blogs within your sector that generate the most traffic, and engage with them consistently in order to drive some of said traffic your way.

Key Takeaways:

  • A great way to search for relevant backlinks is by finding mentions of your company that don’t happen to be linked back to your brand.
  • Old-fashioned sweepstakes may not be as common as they were in the 90’s, but they certainly still bring in large amounts of reputable traffic.
  • Instead of focusing on solely acquiring new customers, renew your relationship with your current clientele through upselling.

“The beauty of growth hacking is that it engages alternate methods of growth, methods which are sometimes lower cost.”

Read more: https://neilpatel.com/blog/marketing-techniques-that-cost-time-not-money/